A child's Hair care experience

From mother to mother,

We are going back to the basics. Back to our roots, back to what works and never stopped working.

Hair Care

The childhood experience. Safe, gentle, & fun.

Introducing Simone

The Heart behind the Brand

As both a mother and CEO, understanding that a child will look in the mirror, look at his or her hair, and begin to identify themselves. God loves every single strand on their little heads. Hair care for kids should be gentle, safe, and fun.

1. Wash 2. Condition 3. Grease... Growth